Aww!! Yahoo! To Purchase Tumblr for $1.1 billion
Tech giant Yahoo! is reportedly expanding its empire, acquiring blogging site Tumblr in a $1.1 billion, all-cash deal. The acquisition is the biggest for the company since CEO Marissa Mayer took the helm at Yahoo! nearly one year ago. Tumblr is a site that hosts 108 million blogs and more than 51 billion posts and is popular among a younger demographic, a segment where Yahoo is looking to gain a foothold, sources told
All Things D.
Mayer apparently thinks the purchase will be “the stake in the ground of what her strategy is going forward for Yahoo!,” the source said.
No comments:
Post a Comment