Cadbury Nigeria’s flagship brand – Cadbury Bournvita – has upsized its offering by introducing new 500-gram jars and refill packs, providing added vitality to consumers and offering even greater value for money.
The new Cadbury Bournvita 500-gram food-drinks jars and refill packs replace earlier 450g units, with the aim of serving valued consumers in a more economical way and with a more convenient option, while continuing to foster customer satisfaction with added vitality. The new unit-size was unveiled to partners earlier this month at Cadbury Nigeria’s Ikeja site in Lagos.
Speaking immediately after the launch event, Cadbury Nigeria Marketing Director Dele Anifowoshe said: “The newly upsized jars and refill packs are available in markets in every nook and cranny of Nigeria. Our customer business-partners are very excited about the innovation.”
The new unit-size comes immediately after the brand, already a household name in Nigeria, was endorsed by the Nutrition Society of Nigeria (NSN) as a food drink rich in energy and essential micronutrients. Cadbury Bournvita won the endorsement after a clear and extensive evaluation by the NSN, making it the only food drink endorsed by the nutrition experts.
Cadbury Nigeria is a proud member of the Mondelēz International family of companies, the world’s largest snacks group.
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